"Then it is dark; a night where kings in golden suits ride elephants over the mountains." - John Cheever

Saturday, December 02, 2006

Thresher web discount

Definitely viral marketing I reckon. The discount isn't particularly amazing given that Threshers have a "buy two get one free" offer permanently in place and their wine is pricey compared to the supermarkets.

2 comments:

Tom said...

Yes, I don't believe their "never intended to get this big" for a moment. It's a clever trick to pretend that the discount is a mistake and that customers are getting one over on the retailer. In fact, they are just falling for a clever marketing trick. Still a good deal though...

john said...

Aye, so they're lying to the public! Why is this acceptable?

Again, I don't reckon it's that good a deal. (But I still went along and bought 6 bottles of discounted red last night).