Yes, I'm looking forward to the new Bond. The last one was atrocious, really bad. He had an invisible car, for pete's sake! And Madonna was in it. I thought Brosnan was quite a good Bond, but Daniel Craig does look like someone who might win a fight. Hope they tone down the product placement a bit though, it's been over the top in the last few. In the last one there's a scene where he gets out of a prison camp, with full-on shaggy beard, gets out the phillishave (with packaging clearly in foreground), and is instantly smooth-chinned.
As you say, the last one was appalling - saturated with utterly implausible gadgets and brands. Funny logic the Bond franchise has - for instance, I don't suppose he will have an invisible car in this one, however useful it might be.
There was a good article in New Statesman on Bond series, making the point that the books themselves make constant references to brands (Bond would only favour a particular brand of champagne, cigarette, even marmalade!) and that the Bond franchise has pioneered product placement and consumers' more general fixation with brands.
3 comments:
Yes, I'm looking forward to the new Bond. The last one was atrocious, really bad. He had an invisible car, for pete's sake! And Madonna was in it. I thought Brosnan was quite a good Bond, but Daniel Craig does look like someone who might win a fight. Hope they tone down the product placement a bit though, it's been over the top in the last few. In the last one there's a scene where he gets out of a prison camp, with full-on shaggy beard, gets out the phillishave (with packaging clearly in foreground), and is instantly smooth-chinned.
Yeah, the last Bond movie was pretty stupid. Brosnan's first - Goldeneye - is one of the best, of course.
As you say, the last one was appalling - saturated with utterly implausible gadgets and brands. Funny logic the Bond franchise has - for instance, I don't suppose he will have an invisible car in this one, however useful it might be.
There was a good article in New Statesman on Bond series, making the point that the books themselves make constant references to brands (Bond would only favour a particular brand of champagne, cigarette, even marmalade!) and that the Bond franchise has pioneered product placement and consumers' more general fixation with brands.
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